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Photographer Jason George

Producer Cia Mellegers

Director Lisa Mann

Ontario Power Generation Dam Ridiculous

Furry tackle boxes, see-thru chest waders, luxurious lures... these are a few of the things in this fashion forward fishing gear spot. But don't let the glitz and glamour fool you - this spot highlights the dangers of swimming near dams and dangerous water in a rather spectacular fashion.

Key details

  • Shot in tandem with motion shoot, 1 day in studio
  • Custom built costumes and sets
  • Production Design by Matthew Gordon Long
  • Wardrobe by Marie-Eve Tremblay & Izzy Camillieri