Craft Lover, Experimental Visualizer, Practical Effects Endorser, 15-year Copywriter (Saatchi & Saatchi, Y&R, DDB), Beard Grower, Music Embracer, Color Mixer, Out-of-the-matte-box Thinker, Haifa-California-Tel-Aviv-Rhode Island-Tel-Aviv Dweller, Award winner (Cannes Lions, Epica, Cresta, Telly, Communicator & The One Club), Fluffy Animals Embedder, Innovative Cinematographer, Dark Chocolate Eater.