Sergio Granados is a Mexican film director who knows that the best work is made in a collaborative environment built on creative respect and a dedication to craft. Born in Chihuahua, México, he started his film education at The London Film School. After graduating from an MFA at Art Center College of Design in Pasadena, CA, he returned to his home country to start his career as one of the most flamboyant and versatile filmmakers in the market.

Sergio’s adaptable filmmaking, going from jaw dropping dynamic and visual ads to clever and polished institutional pieces, has made him creditor of various accolades including both the Cannes Lions and the Cíclope Awards. He has directed ads for clients such as Nissan, Pepsi, Reebok, Gatorade, GMC, among others.