Jimmy Vi is a Director based out of Toronto. Prior to finding his passion for Film, Jimmy was a Creative Director in Advertising with a distinct love for all things visual.

Jimmy’s work is about creating visual poetry that is rich in art direction while staying intimate and personal. His work with clients like Nike, Footlocker, Universal and Sony Music has garnered millions of views.

On top of watching anime, gaming and listening to music, Jimmy spends his spare time supporting and running programming, mentorship and workshops for emerging BIPOC creatives with ‘ECRU.CLUB’. Quintessential to his work are stories told with purpose through the lens of diversity in cultures and backgrounds.